Once you’ve done an initial analysis of your online reputation, it is important to set up some tools that make it easy for you to track what your online reputation is doing on line. One of the quickest and best tools for doing this (although there are more and we’ll take a look at them soon) is Google Alerts.
How to use Google Alerts.
This is a free service, although you do need a Gmail Account (also free and very easy to set up).
Once you’ve set this up, Google will do all the heavy lifting for you. and send you and email when there are new results. It’s an easy way to keep up to date without continually running new searches.
To get started, go to www.google.com/alerts and log in with your gmail account (remember you have to log out of gmail though when you are googling yourself).
Type in your name and choose when you’d like to be notified
Choose the sources you want Google to search for you.
Click create alert.
And you’re done. From now on, Google Alerts will notify you whenever someone uses your name online. Of course, there are many other uses for this service – not just searching for your own name. It is an excellent way to know what people are saying about your company and also a great way to stay on top of trending topics.