Category: Storytelling

How to use Storytelling to get your dream job.

How to use Storytelling to get your dream job.

You’ve got a great LinkedIn profile. You’ve nailed your resume. You’ve written your cover letter. You’ve scored an interview. Great job! This is where the rubber really meets the road. Where everything comes together. So here’s a superpowered tip that can make all the difference to nailing the job. Tell as story….. Most people go […]

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Authenticity, vulnerability and bad eighties fashion

Authenticity, vulnerability and bad eighties fashion

In the very first week of my very first job in PR, I was responsible for the destruction of almost 500,000 brand new “with compliment” slips. The slips were being produced by a large, international bank and I was in charge of signing off on them. All they had on them was the bank’s logo […]

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